❄️ HVAC Services
Stay Found
From near-invisible to top HVAC recommendation in Austin
8% → 61%
ChatGPT mention rate
4x
AI mention growth
❄️
Example report · HVAC Services
ChatGPT · After Bizl
Now appearing
"Best HVAC company in Austin for AC repair"
Here are some top-rated HVAC services in Austin:
✓
Example HVAC Company ⭐4.9
✓
Cool Air Heating & Cooling ⭐4.7
✓
Comfort HVAC Services ⭐4.6
Appearing in 61% of tracked HVAC prompts in Austin
The Challenge
An established HVAC company losing summer leads to AI-discovered competitors
This Austin HVAC company had 15 years in the market and a loyal customer base from word of mouth and Google Ads. But when homeowners asked ChatGPT or Gemini for the best HVAC company, the same three competitors came up every time. The practice wanted to understand exactly where the gap was before investing.
ChatGPT mention rate at audit
280
Prompts tracked
34/120
Citations found
12%
Gemini presence
F
Schema grade
What the audit found
Critical
Outdated Google Business Profile data
Services, certifications, and emergency availability not updated in two years. AI engines were pulling stale information.
High
No schema for AC repair and emergency service
The two highest-volume search categories had no structured data telling AI engines what services were offered.
High
Inconsistent NAP across 28 directories
Phone numbers and addresses differed across 28 of the 120 directories AI engines reference, creating verification doubt.
Medium
Limited review velocity
Only 2 to 3 new reviews per month, while top competitors averaged 8 to 12. AI engines weight review recency heavily.
What We Did
A step-by-step plan our team executed
while the owner ran the business
From the day the business signed up for Stay Found, our team handled everything. Here is exactly what happened.
Step 1
Initial AI visibility scan and competitive analysis
We ran 280 prompts across all five AI engines and mapped exactly which competitors were appearing for which queries. Identified the three biggest gaps preventing AI recommendations.
Step 2
Client upgraded to Stay Found
After seeing the data showing exactly why they were losing, the client upgraded so our team could execute the fixes directly. Quick wins started immediately.
Step 3
Citation cleanup and HVAC-specific directories
Cleaned up 28 inconsistent listings and submitted to 84 new HVAC and home services directories. NAP data now consistent across every source AI engines reference.
Step 4
Schema and content for AI-driven queries
Built HVACBusiness, Service, and EmergencyService schema. Added pages targeting the specific queries identified in the audit, with FAQ schema for common HVAC questions.
Ongoing
Weekly monitoring, competitor tracking and refinement
Every week we ran full scans across all five engines, tracked competitor visibility changes, and refined the optimization based on what prompts the business was winning and losing. Monthly reports showed the owner exactly what had changed and why.
The Results
Mention rate went from 8% to 61%.
Sample data from an example report.
61%
ChatGPT mention rate, up from 8%
4x
AI mentions across ChatGPT, Gemini, and Perplexity
101/120
Citations verified and consistent, up from 22
#1
ChatGPT recommendation for "best HVAC Austin"
ChatGPT mention rate, before and after
This business
Top competitor
AI mention rate by engine - before and after
Sample data
| Engine | Before Bizl | After Bizl | Change |
|---|---|---|---|
| ChatGPT | 8% | 61% | ▲ +663% |
| Gemini | 3% | 44% | ▲ +1,367% |
| Perplexity | 11% | 57% | ▲ +418% |
| Claude | 2% | 38% | ▲ +1,800% |
| Grok | 0% | 33% | ▲ First appearance |
More Case Studies
Results across other industries
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our next case study.
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