🦷 General Dentistry
Stay Found Plan
From invisible on AI to the #1 ChatGPT recommendation
19 → 74
AI Visibility Score improvement
+312%
AI mention rate increase
🦷
Example report · General Dentistry
ChatGPT · After Bizl
Now appearing
"Best dentist accepting new patients near me in Brooklyn"
Here are some top-rated dental practices accepting new patients:
✓
Example Dental Practice ⭐4.9
✓
Smile Dental Care ⭐4.7
✓
Family Dentistry Group ⭐4.6
Appearing in 54% of tracked dental prompts in Brooklyn
The Challenge
A highly-rated practice invisible to the AI that patients were using to find them
This Brooklyn dental practice had over 400 five-star reviews and a loyal patient base. But when we ran their free AI visibility audit, the picture was stark. Patients asking ChatGPT or Gemini for a dentist in Brooklyn were being sent to competitors consistently. The practice was not even in the conversation.
AI Visibility Score at audit
3%
ChatGPT mention rate
29/120
Citations found
0%
Grok presence
F
Schema grade
What the audit found
Critical
No schema markup on website
AI engines had no structured way to identify the practice as a dental clinic. No services, hours, or location data in a machine-readable format.
Critical
91 of 120 citations missing or inconsistent
Foursquare, the primary source of ChatGPT local data, was unclaimed. NAP data conflicted across 14 other directories.
High
Google Business Profile 38% complete
Services, accepted insurance, and all Q&A fields were empty. AI engines could not verify what the practice offered or who it served.
High
Zero emergency dental optimization
The highest-value search queries, emergency dentist and same-day appointments, had no corresponding schema, GBP data, or citations targeting them.
What We Did
A step-by-step plan our team executed
while the practice focused on patients
From the day the practice signed up for Stay Found, our team handled everything. Here is exactly what happened.
Step 1
Full AI Visibility Audit and quick wins
We ran 240 prompts across all five AI engines, identified every gap, and immediately claimed the practice's Foursquare listing, an official OpenAI data partner, alongside Yelp and Google Business Profile which drive most of ChatGPT's local grounding.
Step 2
120+ citations submitted and normalized
We submitted the practice to 300+ directories with perfect NAP consistency, corrected the 14 conflicting listings, and prioritized the dental-specific directories that AI engines cross-reference when recommending healthcare providers.
Step 3
DentalClinic and LocalBusiness schema installed
We wrote and installed validated JSON-LD schema directly on the practice website, including DentalClinic type, full service list, procedures, accepted insurance, hours, location, and FAQ schema for the 12 most common patient questions.
Step 4
GBP fully optimized for AI-readable queries
We completed all 22 empty GBP fields with AI-optimized content: full services list including emergency and cosmetic, accepted insurance list, 14 Q&As targeting the most common patient search queries, and photo optimization with descriptive captions.
Ongoing
Weekly monitoring, competitor tracking and refinement
Every week we ran full scans across all five engines, tracked competitor visibility changes, and refined the optimization based on what prompts the practice was winning and losing. Monthly reports showed the practice exactly what had changed and why.
The Results
Score went from 19 to 74.
Sample data from an example report.
74/100
AI Visibility Score, up from 19
+312%
AI mention rate increase across all 5 engines
108/120
Citations verified and consistent, up from 29
#1
ChatGPT recommendation for "best dentist Brooklyn"
AI Visibility Score, before and after
This practice
Top competitor
AI mention rate by engine - before and after
Sample data
| Engine | Before Bizl | After Bizl | Change |
|---|---|---|---|
| ChatGPT | 3% | 54% | ▲ +1,700% |
| Gemini | 2% | 48% | ▲ +2,300% |
| Perplexity | 8% | 62% | ▲ +675% |
| Claude | 1% | 44% | ▲ +4,300% |
| Grok | 0% | 39% | ▲ First appearance |
More Case Studies
Results across other industries
Your practice could be
our next case study.
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